Words have power.
The words you speak when performing, change the impact your magic has on a spectator. Imagine having the ability to control objects with the power of your words. This is not an average psychokinetic effect. With just a quiet whisper from several feet away, you are able to make objects fall at your command. The Power Word principle allows you to perform the impossible, knock one object off another without affecting it or choose which objects will fall and which will remain standing.
No weird, unnatural hand movements, no complicated setups, you do not need to be close to the object, in fact, you can even have your back turned while performing Power Word: Fall. Complete with a method perfect for walk around and street magicians, Power Word: Fall is a must have in your arsenal of reputation makers.