Insignia is the latest idea from the creative mind of Eric Ross.
The specetator is asked to hold onto the magi's soda, so that the magi can show the spectator something unique. The spectator is then asked to pick a card. The Card is picked, and remembered then put away. The magi takes a couple guesses at the card, but fails...
Just when the effect looks like it may have hit a dead end, the magi asks that the attention is adverted toward the bottle. The spectator sees the name of the soda (Or the Insignia) on the label, but then with a quick shake of the bottle, the Insignia of the label turns into the thought of prediction. Super Visual, Super practical and Super Awesome!
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